My latest journey to Phoenix for the Pressnomics convention was a reminder of how superior the WordPress and Pollwp neighborhood are. Every day I felt a way of camaraderie, pleasure, and shared visions. The individuals I encountered had been keen about WordPress and really welcoming, and really a lot the kind of individuals I really like interacting with and rising with.
Having mirrored on these encounters, I felt it might be good to share with the higher Pollwp and WordPress neighborhood highlights from the info we introduced at Pressnomics. This information is from our market, however possible relevant to all locations the place individuals are in search of WordPress themes and plugins. This goes with out saying – we’d love should you utilized these learnings to Pollwp Market as a part of the Pollwp neighborhood, however no matter how or the place you employ it, we hope it helps you earn on-line.
A Rising Market
As a part of Pollwp’s ecosystem, ThemeForest performs a significant position, particularly as a result of neighborhood it builds and the site visitors it receives. In September 2014, ThemeForest was the 88th most trafficked web site on the planet (in response to Alexa.com), on the time forward of Netflix. The site visitors it receives is extra than simply eyeballs; these are consumers trying to buy a theme and plenty of are launched to WordPress for the primary time.
This immense site visitors quantity is partly why we now have 31 authors who've offered over $1 million via Pollwp Market. We've got authors incomes tens of hundreds of from our varied product sorts, however it’s WordPress authors who at the moment dominate our Power Elite wall of fame by holding 30 of the 31 Energy Elite spots. Collectively, our Energy Elite authors have offered over 1 million WordPress gadgets. Our most profitable Energy Elite creator has offered over 100,000 copies of 1 theme alone.
Incomes with Pollwp
Many within the WordPress neighborhood may have heard about millionaire WordPress theme authors who’ve made it huge. Nonetheless, I usually hear individuals saying that lately, the obstacles to entry are simply too excessive, and that success is reserved for many who began early. The information means that this isn’t true.
Of the 50 top-selling WordPress themes in 2014, 67% are new to the record! Because of this brand-new themes have a stable probability to make it huge in our market. The recognition of WordPress themes are strongly affected by design and improvement traits, and themes on the cutting-edge are steadily rewarded with stellar gross sales. The sport is all the time altering!
You may earn a wholesome earnings simply from WordPress themes. Our record of Energy Elite authors just lately grew from 29 to 31 and it’s nonetheless rising, however what about those that haven’t reached that million greenback milestone but? A couple of stats:
- 50% of all WordPress themes on ThemeForest have made not less than $1,000 in a month.
- 25% of all WordPress themes on ThemeForest have made not less than $2,500 in a month.
- 15% of WordPress themes have made not less than $5,000 in a month.
- 7% have made not less than $7,500 in a month.
- 5% have made not less than $10,000 in a month.
Bear in mind, that is only for one theme, in a single month. Outcomes may very well be multiplied throughout a portfolio of a number of themes, and naturally over the lifetime of the themes.
Few types of entrepreneurship provide such odds of success. Solely four% of WordPress themes on ThemeForest have earned lower than $1,000 of their lifetime. This contains just lately launched themes.
Our Largest Development: Micro-niche Themes
Whereas there’s quite a lot of debate locally round WordPress themes that “do an excessive amount of”, area of interest themes are quietly over-achieving. We’ve seen area of interest themes obtain huge gross sales by specializing in particular person sectors. Under, I’ll dig into three particular examples, then clarify why area of interest themes are the neglected powerhouse of the WordPress themes on our market.
Instance 1: Automotive Car Dealership Business WordPress Theme by themesuite
This theme, to many people, in all probability appears ultra-niche. What number of automotive automobile dealerships really want a WordPress theme? I’ll let our information reply that query. This theme offered 300 occasions in its first 30 days, and has since gone on to promote 957 occasions.
Themesuite has performed an unimaginable job at making a theme with their goal market firmly in thoughts. Discover that all the theme’s demo copy is targeted on one central message: this theme will allow you to enhance your automobile gross sales.
It’s additionally clear that Themesuite have taken the time to grasp what auto sellers want. The theme features a automobile comparability web page which makes it simple for purchasers to check the worth, look and worth of two automobiles. This sort of niche-specific performance is important.
Constructing an incredible area of interest theme isn't about pleasing everybody. As an alternative, you will need to develop a deep understanding of your area of interest and its wants.
Instance 2: WPLMS Learning Management System by VibeThemes
This LMS theme had $20,000 in gross sales in its first 30 days on ThemeForest. Since then it has gone on to promote $325okay+ in 12 months. The theme permits you to publish and promote on-line programs, a far cry from WordPress’s running a blog origins. We’re seeing extra theme authors use WordPress extra like an online utility framework than a running a blog framework, stretching the bounds of what's doable and reaching nice outcomes.
You don’t have to pack in 500 options to have a smash hit on ThemeForest. We'd like to see extra tightly-focused area of interest themes debut on our market.
Instance three: BuildPress – WP Theme For Construction Business by ProteusThemes
BuildPress was a submission in our latest micro-niche Pollwp’s Most Wanted contest, the place we provide money bounties for brand new gadgets in classes the place demand is outpacing provide. BuildPress had $50okay in gross sales in its first month on ThemeForest.
Like essentially the most profitable area of interest themes, it contains niche-specific performance: tackle, identify and get in touch with information seen on the prime of every web page, a easy approach to request a quote, and a gallery of building tasks. Complimenting this performance is it’s nice design. Having regarded for a building firm previously, I can let you know I’ve by no means seen one with a web site this stunning.
Insider Info on the WordPress Economic system
In my former life on Wall Avenue, ‘Insider Info’ was not a time period you used jokingly! Right here is a few deeper merchandise and search information that we've got however hadn’t shared till Pressnomics 2015.
Our information exhibits that some options are rapidly changing into seen as ‘must-haves’ by WordPress consumers.
- Although 79% of themes say they’re responsive, these make up 93% of general earnings.
- We’ve discovered that whereas 25% of themes are suitable with WooCommerce, suitable themes make up over half of whole earnings. The identical goes for WPML.
Over 70% of ThemeForest searches are centered round area of interest themes. There's huge alternative on this area. WordPress theme consumers are sometimes characterised as wanting the very best variety of options that may be crammed right into a single theme. Our search information contradicts this.
On CodeCanyon, 80% of searches are centered on performance (i.e. sliders, types, calendars). Some recommendation on naming your merchandise: when releasing a WordPress plugin: be sure you incorporate its core performance into the merchandise title.
What to Take Away From This
For those who’ve all the time considered sooner or later promoting a theme or plugin on Pollwp Market, I hope the info I’ve shared right now will persuade you to take the leap should you haven’t already.
Lastly, I’d wish to thank Joshua Strebel for the chance to current at Pressnomics and for creating an occasion the place we might come collectively and trade concepts and learnings from the earlier 12 months, in addition to have fun how far we’ve come collectively.
Pollwp are dedicated greater than ever to utilizing our assets to introduce extra individuals to WordPress and improve the dimensions of the pie for all us. I imagine 2015 goes to be a stellar 12 months for the WordPress neighborhood and I sit up for celebrating our collective success with you all on the subsequent Pressnomics.
Ben Chan (Twitter, LinkedIn),
Director of Progress and Income, Pollwp
This text was initially printed on Inside Pollwp By Ben Chan.
